Apis Group y Rotary Almendralejo han entregado esta semana más 400 Kg de alimentos dentro del programa ApiS.O.S. La donación se ha hecho al Economato social del Ayuntamiento de Almendralejo para ayudar a los colectivos más desfavorecidos.

La crisis sanitaria Covid-19 ha provocado una crisis económica y desde el inicio de la pandemia han incrementado notablemente los índices de pobreza. 3 de cada 4 familias no llegan a fin de mes en España. Los ancianos y los niños que viven en contextos desfavorecidos son uno de los colectivos más perjudicados en situación de crisis.

El proyecto ApiS.O.S nació para ayudar a estas familias necesitadas y que nadie se quede sin comer. La organización internacional Rotary Almendralejo se ha sumado ha la iniciativa promovida por ApisGroup siendo esta, la segunda vez que dona en los últimos meses al Economato, la primera fue con una donación de 400L de aceite.

Al acto asistieron: 

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Apis and The Boss Baby, the new DreamWorks Animation film,invite you to London to have fun like a real boss!

From March 27 to June 30, you will be able to take part in the raffle for a trip to London for four people.

Those interested to participate must buy any of the Apis’ products linked to the promotion of the film, fill out the form available at bebejefazo.promocionesapis.es and, above all, keep the receipt!

The winner will enjoy many activities in London.

Apis has placed an iinovative, healthy snack on the market: some new turkey spreads announced as the 2017 “Flavour of the Year”.

The product, in line with the preferences of the healthy food market, was developed as an innovative and healthy alternative to traditional pâtés. These new low-fat spreads have a higher nutrient content whilst retaining their flavour. Each 160g glass package contains a mix of contemporary flavours that go perfectly with the turkey. Turkey spread, turkey with quinoa and turkey with figs: these three products meet the specific demands of increasingly health-conscious consumer, who appreciate the importance of the environment and love natural ingredients.

For the purpose of developing a product that addresses their current needs, Apis carried out an indepth study on consumer behaviour. In this way, after the establishment of new diversification and innovation strategies, the company fully fits with the market preferences.

In fact, 87 percent of consumers who tried the product say that they would buy more than one flavour and, among them, the turkey spread and the turkey with quinoa obtained the highest marks at a sensory level, which is associated to a higher purchase intent.

According to a study by the Extremaduran manufacturer, 25- to 45-year-old consumers say that Apis’ turkey spreads are low-fat, healthy snacks that enable them to enjoy delicious tastes and a smooth texture without losing the flavour.

After launching the turkey spreads, Apis, which has one of the Europe’s largest and most innovative meat factories and processes more than seven million kilograms of product each year, plans to further reinforce innovation in production and flavour in the comng years.

Apis’ aim is to place healthier products on the Spanish market and improve its international positioning by the hand of new marketing channels.

Apis strengthens its position in the tomato market and Alimarket echoes it.

APIS ended the last fiscal year (2016) with a rising turnover and an over double-digit growth in the traded volume, which allows for the enhancement of its leadership in the natural tomato sector in accordance with current market-sharing.

Therefore, and with the aim of supporting this growth, the company has also planned for this year an additional investment of approximately 200,000€ in specialized machinery – ultimately, mixers and minor equipment.

In 2016, the same amount was already established for the improvement and expansion of the capacity of the company’s product line for Horeca.

Specifically, the division earned 10 million euros during that period, which is an almost 17% increase in relation to the 8.5 million received in 2015. In terms of volume, the company sold 16,000 tons between crushed tomato, minced natural tomato and whole tomatoes, all under Apis’ scope, 24.5% more and about 3,200 tons more than the previous year.

As part of its announced strategy to reduce the presence of private labels in the company’s accounts, Carnes y Vegetales limited the quantity of natural tomatoes intended for supplying private labels to 20%, as against 31% in 2015, being Carrefour one of its major clients. Regarding the channels, the self-service remains in the forefront, concentrating 91% of sales, followed by Horeca (7%) and the traditional channel (2%), although the company is also testing online sales through its own online shop and the world’s biggest e-commerce company, Amazon.

Its latest market innovations were precisely intended to meet the recent demands on convenience and more natural products by launching a new range of organic crushed tomato and an innovative packaging line (carton).

Source: Alimarket. Vanessa Verde. 17/02/2017