A new APIS product, which will be available soon, was announced as the 2017 “Flavour of the Year” and short-listed for the AGROEXPO innovation award.
In less than a month, it won two innovation awards.
It is an innovative product that follows the trends of a market that is increasingly concerned about health care. Superfoods and specific products for allergic people are the most popular.
Consumers look for more nutritious recipes, as well as a return to the roots in manufacturing processes.
The healthy attribute has not prevented meat consumption from falling, while turkey has escaped from this trend, becoming the new leading category in the market.